Dollar for Dollar: Improving Women's Lives - TALI MAKEUP
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We Began logo with a Mission:

To Help Fund Shelters for Women in Crisis

Dollar for Dollar


Throughout her life, TALI MAKEUP founder, Talia Laquitara, was touched by crisis in her own life. Wanting to help break the cycle of abuse for other women, she created TALI MAKEUP, a makeup company that would match every dollar purchased with a dollar donated—Dollar for Dollar.

Why: By the Numbers


OF U.S. Females are Victims of Violence...

One quarter of all U.S. women have experienced domestic violence1


...Many Who Are High School Victims...

Percentage of all U.S. female high school students who reported being physically or sexually abused by a dating partner1


...Who End as Victims of Rape...

Percentage of all U.S. date rape victims that are young women from 14 to 17 years of age1


...By Someone they Thought Could Trust

Percentage of all young female victims of rape in the U.S. who knew their rapist either as a boyfriend, friend or casual acquaintance1

1Source: U.S. Department of Justice, Bureau of Justice Statistics


What began as a simple idea to help women re-build confidence has evolved into a powerful business model not only to help address a material need for makeup products in women’s shelters, but also advance education for women in crisis.

Because helping women in need is one of TALIMAKEUP’s four guiding principles, we created a dollar for dollar giving program that enables us to donate $100 worth of makeup for every $100 in makeup purchased by our amazing customers. As a result, we have a created a “5-minute Face” Kit we donate that not only has the makeup to achieve a beautiful, simple yet polished look, but also includes the directions on how to achieve the look.

Featured Charity Partner


About Our Charity Partner

The Shade Tree is the only 24-hour accessible shelter designed specifically to meet the needs of women, children and their pets in Southern Nevada. Their mission is to provide safe shelter to homeless and abused women and children in crisis and to offer life-changing services promoting stability, dignity,
and self-reliance.

Interested in nominating a women’s shelter
for your state? Click Here


Another one of our four guiding principles is Education, and we don’t stop with just our customers. We participate in programs like Shade Tree’s Life Skills by offering hands on makeup instruction so that participants can re-create the look on their own and help to complete their transformation in preparation for critical job interviews and transition back to every day life.

Support Our Mission

With every product you purchase, TALI MAKEUP will help a woman in need—Dollar for Dollar.

Spread the word about TALI MAKEUP. The more people who know about our mission, the more chances we have to help fund shelters for women in crisis.

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